Why Creators Need a New Model

5 Jul 2024

Hey there, content creators! You've probably heard the buzz about the recent Google update wreaking havoc on blog writers. But here's the kicker: video creators, you might be next in line for a similar shake-up.

The Google Hammer: Not Just for Bloggers Anymore

So, what's the deal with this Google update? Well, the latest Helpful Content Update (HCU) basically wiped out thousands of bloggers from Google's search results. Sure, some blogs spammed us with useless fluff for years, but plenty of genuinely interesting and insightful blogs got caught in the crossfire. Many had to shut down shop entirely.

Now, you might be thinking, "Hey, Google's just weeding out the irrelevant stuff, right?" Wrong. Google's turned down the fairness dial even more. These days, ranking on Google isn't just about amazing content – you need a sky-high Domain Authority (DA) score too. Translation? Big publishers are getting all the power.

Want proof? Check this out: The Verge created a purposely spammy article that ranks second for "best printer". Yep, you read that right. Second. This is just the tip of the iceberg, folks.

Video Creators, You're Not Safe Either

"But I'm a video creator," you say. "Why should I care about Google and bloggers?" Here's why: YouTube. And who owns YouTube? Yep, Google.

While Google's made it crystal clear they don't really care about niche creators in the blogging world, it's a safe bet they're not losing sleep over small YouTube creators either. We're already seeing this on YouTube, where the search algorithm is way more likely to push big channels over smaller creators, even when the content quality is on par.

Remember when all the big creators started from zero? Those days are getting harder and harder to recreate. Growing on YouTube and reaching the top? It's like climbing a mountain that keeps getting taller.

Community is Key, But Is It Enough?

So what's a creator to do? Build a community, right? Absolutely. But here's the rub: if you're a niche creator with only 2-3k subscribers, making a sustainable living is tough. Ad revenue? Too low. Sponsorships? Uncertain. Tips? Often both low and sporadic.

We need a win-win solution. Something that lets creators feel they're doing something worthwhile without emptying their community's pockets.

The Call for a New Model

Here's the deal: we need a new model. One that actually encourages creators to create and rewards them fairly. But it's not just about the creators – the community needs to be involved and rewarded too.

So what could this new model look like? Well, it might come from unexpected places. Think about it – some of the most revolutionary ideas in tech have come from outside the established players. It could be a scrappy startup, a group of passionate creators themselves, or even a collaboration between tech innovators and content producers.

Ideally, this new model would turn the current system on its head. Instead of creators being at the mercy of opaque algorithms and platform whims, they'd have more control. Their content wouldn't just be fleeting posts or videos – it could be a real, valuable asset.

Imagine a world where your fans aren't just passive consumers, but active participants in your creative journey. They could have a stake in your success, quite literally. This isn't about emptying their pockets – it's about creating mutual value.

What if there was a way for your most loyal fans to invest in your future content? Not just through subscriptions or one-time donations, but through a system that rewards them as you grow. It could be through digital tokens, fractional ownership of your content, or some wild new tech we haven't even thought of yet.

The key is to create a symbiotic relationship between creators and their communities. When you win, they win. This aligns incentives in a way we've never seen before in the content creation space.

And let's not forget about discoverability. A truly revolutionary model would crack that nut too. It wouldn't just favor the already-big creators but would have mechanisms to help talented newcomers break through the noise.

This new model, wherever it comes from, needs to be adaptable too. The content creation landscape changes fast, and creators need tools that can keep up. It should empower niche creators just as much as it does the big names.

The technology to make this happen is out there. Blockchain, AI, decentralized networks – these aren't just buzzwords. In the right hands, with the right vision, they could be the building blocks of a fairer, more exciting future for content creation.

So keep your eyes peeled, folks. The next big shake-up in how we create, share, and monetize content could be just around the corner. And when it arrives, you'll want to be ready to jump on board.

Conclusion: The Future is What We Make It

Alright, creators, let's bring it home. We've seen the writing on the wall – the big platforms are squeezing out the little guys, making it harder than ever to get your awesome content in front of the right eyeballs. But here's the thing: this isn't the end of the story. It's just the beginning of a new chapter.

The future of content creation isn't set in stone. It's not going to be dictated by the tech giants or the algorithms they cook up. Nope, the future is going to be shaped by us – the creators, the innovators, and the passionate communities that support us.

We need to think bigger and bolder. We need platforms and models that work for all creators – not just the ones with millions of followers. We need systems that reward creativity, authenticity, and quality – not just whoever can game the algorithm best.

And you know what? I believe we're going to get there. Because for every door that closes, a window opens. For every platform that becomes inhospitable to creators, a new one will rise up to meet the challenge.

So here's my call to action for you: Stay hungry. Stay innovative. Don't just accept the status quo because "that's how it's always been done."

Look for those new platforms and models we talked about. Better yet, if you've got an idea for how to make things better, run with it.

Build it. Share it.

Remember, every revolution starts with a single idea. The podcasting revolution, the rise of social media, the explosion of video content – they all started somewhere. And the next big thing in content creation? It could start with you.

So keep creating, keep pushing boundaries, and keep your eyes peeled for new opportunities.

The future of content creation is decentralized, it's creator-first, and it's coming faster than you think.